5. How did you attract/address your audience?

Addressing our target audience as best as we could was one of our key aims when researching, planning and producing our final sequence. In order to find out just what we needed to include in our opening sequence, we looked into real media products which are targeted at our core audience of 16-24 year old males. We used and developed key aspects of these media products in our own opening sequence. 

How the narrative attracted/appealed to our audience

• We found that running/chase sequences are regularly incorporated in British Dramas targeted at 16-24 year old boys. Therefore we created our own running sequence.

• We incorporated an argument into our sequence in order to draw in our secondary audience of female 16-24 year olds as well as our core audience. We found that arguments between couples are present in almost all British Dramas targeted at both male and female 16-24 year olds. This is because young people can relate to these kinds of arguments. We therefore incorporated the heated exchange between 'Dan' and 'Lucy' into our opening sequence. 

I feel that we attracted and addressed our target audience very successfully because, as a whole, the sequence is very relatable. The exchange between Dan and Lucy is particularly effective when targeting our audience as it mirrors the structure of many arguments which take place between young couples and so it is particularly relatable:

How our characters appeal to our audience

Dan

Dan appeals to our core audience as he represents the typical teenage boy so 16-24 year old males can empathise with him. 

His typical male qualities include:

• Enjoys sport
• Likes to spend time with his girlfriend
• Sometimes gets into trouble
• Has a good social life (lots of friends)

Our core audience can also empathise with Dan when he finds himself in a sticky situation during our opening sequence because 16-24 year old males are often faced with difficult situation.

Lucy

The Voki below explains how the character of 'Lucy' appealed to our secondary audience.

Music

Our target audience of 16-24 year olds are extremely up-to-date with current music trends. After researching different genres, we found that three of the most popular genres of music listened to by young people at the moment are drum&bass, house and R&B.

We chose to go with the drum&bass genre as we felt that, not only would it appeal to our target audience, but it also suited the running sequence most our of the three genres which we narrowed our research down to. 

The song which we chose: 

We decided that a good way to evaluate how well we attracted our target audience was to carry out a feedback survey. The survey revealed that, overall, audiences showed a good understanding of the plot, target audience and production type. Despite the majority of our feedback being positive, some results suggested that the story line was occasionally misinterpreted and the correct genre was not identified.

All of the answers from the example above are correct. This suggests that we successfully addressed our audience.

This graph shows who our audience thinks that our film is aimed at. The graph demonstrates how we have managed to make it clear that our film is targeted at both our core audience (16-24 year old British males) as well as our secondary audience (16-24 year old British females). It is interesting how, although males are who we were mainly aiming to target, those who took our survey have revealed that our film opening seems to be targeted just as strongly at females.

This example shows a good understanding of production type and target audience however the genre has been misinterpreted. This suggests that we should have made the genre more clear.

The two examples above support the suggestion that we were not clear enough about the genre of the film within our opening sequence. If we were to remake our opening we would take these results into account and alter sections of the sequence to ensure the genre was made very clear.