4. Who would be the audience for your media product?

As a group we made the decision to target British16-24 year olds.

• This was an obvious age group to go for because all of our group members are British and within this age group so we have first-hand experience of how to best target this audience.
• Also, after extensive research, we found that people within this age group visit the cinema most frequently. Therefore our film would have the highest chance of doing well if we targeted the biggest cinema goers.