Opening Sequence Proposal- 1.Audience

• British 16-24 year olds (male & female)
• Those whose favourite TV shows would include Skins and Misfits
• Those whose favourite films would include Step Up and Kidulthood
• Targetting a specifically British audience, particularly those living in cities
• Those who consume media through more recent technologies e.g. short form entertainment (the tech savvy generation)
• We chose to target this audience as we, as a group, fit into the 16-24 year old category so we know from first-hand experience how to attract people of our age to see our film.
• Our film will attract British 16-24 year olds as it will include actors within that age group, the locations we will use will be highly recognisable as British so the film will be relatable, and themes within our film will be highly relatable to this audience.