Monday, 20 January 2014

Opening Sequence Proposal- 2.Institutions



Production
Our production company, GEMM Productions, will be a British independent company similar to Film4, who have a proven ability to work with sensitive representation issues, for example their highly critically acclaimed work on the film 12 Years A Slave (released in the UK 2014). They have also represented teenagers and young adults in Attack the Block. Film4 also produced The Inbetweeners Movie, which was enormously successful, having a budget of £3.5m and making almost £60m in box office; their ability to achieve financial success under a relatively small budget whilst aiming at our target audience of teens/young adults makes them a wise choice for our film.


Distribution


We researched distribution companies to see what sort of films different companies would be likely to distribute. Here is a mind-map of our findings:












After having researched this, we decided that our film will be distributed by StudioCanal, an experienced, successful distributor who have previously distributed many films, including other urban films such as Attack the Block.











http://tinyheroes.files.wordpress.com/2011/12/attack-the-block.jpgAlthough our film's narrative will have little similarity, their ability to market to the same age group - largely 16-25 year olds living in urban environments meant that this choice would be realistic for us. StudioCanal has also worked on other British dramas based in London such as Fast Girls, giving them more than enough expertise at marketing to our audience geographically as well as in terms of age.

Opening Sequence Proposal- 1.Audience


    • British 16-24 year olds (male & female)
    • Those whose favourite TV shows would include Skins and Misfits
    • Those whose favourite films would include Step Up and Kidulthood
    • Targetting a specifically British audience, particularly those living in cities
    • Those who consume media through more recent technologies e.g. short form entertainment (the tech savvy generation)
    • We chose to target this audience as we, as a group, fit into the 16-24 year old category so we know from first-hand experience how to attract people of our age to see our film.
    • Our film will attract British 16-24 year olds as it will include actors within that age group, the locations we will use will be highly recognisable as British so the film will be relatable, and themes within our film will be highly relatable to this audience.